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A Tip on Rapport Building From an Email Marketer AND 5 Steps Towards A Successful Real Estate Marketing Plan:

Occasionally I get angry emails about too many emails (I email home listings for real estate investors once a day. so why are you emailing once a day? You can't build trust unless I'm your 'daily talk show' (daily email/podcast/article) Don't build relationships Building relationships is casual It will not be done. 

A casual touch (such as an occasional call rather than a physical visit) is the best way to make people forget you. But when you show your personality through a medium that people connect with on a regular basis, they become your 'fans'. I believe regular contact is the key to consistent referrals and improved rapport.

My real estate agent I fly to the moon with. why? He's the only agent I know who regularly comments on my social media posts, so he sends me postcards (especially B-Days) and calls me occasionally. I send you daily fun and informative emails about my home listings.

In most types of real estate markets, the quality and insight of a marketing plan is often the primary factor that makes the difference in outcomes, such as price and potential buyers. While this may not be as significant in extreme seller markets as we are currently witnessing/experiencing, it still has an impact in other markets! In our case, the development and importance of our plans and approaches in this area sets us apart from the rest of the crowd.

 With that in mind, this article attempts to briefly explore, examine, review, and discuss his five critical steps to creating something truly successful.

 1. Overall Concept: How does a particular property differ from its competitors? What exactly is the competition and why? Which particular niche is this home in? Is it suitable for An agent owes it, to his client (the homeowner), to, thoroughly, explain, his reasoning, and how, he plans, to create, the necessary degree of buzz! Homeowners and agents, must proceed, on the same - page, from the onset, to maximize desirable results, etc!

 2. Table of responsibility between agent and client: If, you want the desired result, begin the process, in a mutually, informed, manner/ way! Each must understand, realize, and agree to his specific duties, as they relate to this Table of Responsibilities! When the owner, and the agent, he chooses, and hires, are comfortable with, and agree, from the onset, the plan, is better performed. For example, the homeowner must keep the house, neat and clean, and ready, to be, shown, on short - notice, to achieve the finest possibilities! They must discuss items, such as showing, advertising, Open Houses, etc! 

3. Timeline: Most people, selling their homes, are concerned, with the stresses, tensions, and hassles, etc, which, often, accompany this period! Frequent discussions between client and agent, help to create, a viable, timeline, and often, a more realistic, prepared, homeowner! 

4. Review/ discuss: The best - laid plans, of mice and men, often go astray! How many times, have we heard that, yet, continue, not to learn the key lessons? Because it's impossible to predict the future with accuracy, there usually needs to be (at least) a pre-planned weekly time for the parties to fully discuss their outcomes, performance (or lack thereof). Adapt/optimize your approach! 

5. Adjust/Tweak as indicated/needed: Avoid inflexibility and maintain a balance between hope and reality. You may need to change and fine-tune your plans/approaches as needed. Smart realtors and homeowners rely on a quality marketing plan. 

Doesn't it make sense?

 Richard is a business owner, COO, CEO, development director and consultant, professionally organizing events, consulting thousands of people, conducting personal development seminars and licensed for over 15 years. was his RE salesperson. Rich has written his three books and thousands of articles In most types of real estate markets, the quality and insight of a marketing plan is often the primary factor that makes the difference in outcomes, such as price and potential buyers. While this may not be as significant in extreme seller markets as we are currently witnessing/experiencing, it still has an impact in other markets! In our case, the development and importance of our plans and approaches in this area sets us apart from the rest of the crowd. With that in mind, this article attempts to briefly explore, examine, review, and discuss his five critical steps to creating something truly successful. 

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